From TLP
David Bell
Department of Business Administration, Harvard Business School, USA
David Bell, with a BA from Oxford and a PhD from MIT, is now the Royal Little Professor of Business Administration at the Harvard Business School, as well as being a faculty member since 1977. He teaches marketing and retailing in the MBA program and is also Faculty Chair of the annual two-week executive program, Strategic Retail Management. He also taught in the ‘AgriBusiness’ executive program for many years. David currently chairs the school-wide Quantitative Methods Faculty Group which is responsible for teaching and research in quantitative methods, and where his research is largely concerned with the analysis of risk.
Areas of Research:
- Market research techniques within the industry
- Store location with pricing strategy
- Market Retailing
- E-tailing
- Customer value analysis
- Risk Management
- Managerial Decision Analysis
Selected Publications:
Recently he has published a series of papers dealing with the integration of economic and financial theories of risk, the best known of which are concerned with the incorporation of the psychological aspects of risk-taking, such as regret and disappointment, into formal decision making systems.
Along with his co-author, Walter J Salmon, David has written several books in this field and Strategic Retail Management and Introduction to Retailing have become key texts in retail management. For many years David was in the Managerial Economics area at the Harvard Business School, and has written four books in the series Managerial Decision Analysis: Decision Making Under Uncertainty; Data Analysis, Regression and Forecasting; Risk Management; and Decision Making Under Certainty. His research in this area has centered mostly around the analysis of risk. Most recently he has published a series of papers dealing with the integration of economic and financial theories of risk. His best-known papers are concerned with the incorporation of psychological aspects of risk taking, such as regret and disappointment, into formal decision making systems.