From TLP

Andrew Fraser

Executive-in-Residence at the London Business School

Andrew Fraser is currently serving as Executive-in-Residence at the London Business School. He is also an Independent Advisor to a number of Corporations and Government bodies, including senior advisor to Mitsubishi Corporation (UK) Plc and Chairman of the Advisory Board of BASAAR Ltd. He serves as a member of Council for Worldaware, a UK-based organisation working to raise awareness of international development issues.

Until recently Andrew served as Chief Executive of Invest-UK, the sole Government body marketing the whole of the UK to international investors and acknowledged to be among the foremost development agencies worldwide. During his six-years with Invest-UK from 1994, the total Foreign Direct Investment stock has more doubled, and in 1999 Invest-UK posted record results with over 757 projects. He was Executive Vice President and Director of Business Development for Saatchi & Saatchi between 1981and 1992. His extensive experience in international advertising also includes positions in Young & Rubicam and as Managing Director of McCann Erickson in Thailand from 1976-86. Andrew also developed the European client base of CDP Europe/Dentsu during his time as Managing Director between 1992 and 1994. Andrew serves as a Director of the UK - Japan 21st Century Group and the UK-Korea Forum for the Future and is a member of the RIIA Membership Committee and the UK Panel 2000. Andrew graduated from the University of Sussex School of English and American Studies, Harvard School and UCLA.

Areas of Research:

• Globalization (Technology transfer & Capital Markets)
• “Beyond Corporate Nationality’
• Foreign Direct Investment
• Advertising & Branding
• Leadership in Investment

Consulting/ Clients: He has worked with a large number of prestigious corporations and previous clients including Samsung, Toyota, Honda, Hitachi, Pfizer, Motorola, Acer, IBM, Siemens, Japan Airlines, Dell, Proctor & Gamble, Hewlett Packard, Cadbury Schweppes, Nestle, Philips, and Coca Cola amongst others.