From TLP

Yoko Ishikura

Professor with Graduate School of International Corporate Strategy at Hitotsubashi University

Yoko Ishikura is currently with the Graduate School of International Corporate Strategy at Hitotsubashi University. Yoko was a Professor at the School of International Politics at Aoyama Gakuin University teaching strategy and global marketing. She is also Visiting Professor at the University of Virginia teaching the management of international business.

Areas of Research:

• Global Marketing
• Implementing skills in organisations
• Management

Selected Publications:

Professor Ishikura has written many books including Asian Advantage, with George Yip and others (Addison Wesley Longman, 1998), Household Goods and Personal Care Products Industry in Asia (Darnden School Foundation, in press), Building Core Skills of Organizations (in Japanese) (NTT Publishing, 1992), Managing Diversity in the 21st Century, with Hirotaka Takeuchi (in Japanese) (Diamond Publishing 1994), Systems to make Best Use of Professionals within the Organization (in Japanese) (Diamond Harvard Business, April/May 1995), Information Technology and Systems at Asea Brown Boveri (in Japanese) (Diamond Harvard Business, December/January 1997).

Consulting/Clients:

Professor Ishikura has consulted for many companies including Sony, Honda, Toray, Fujittsu, NEC, Toshiba, NTT Data, Nippon Steel, Kirin, Ajinomo, Thomas Cook, Coca Cola Japan and TI Japan.